How to Create an Effective Social Media Strategy for Your Business

Millions of people use social media every day. What this means for businesses is that they can use it to reach their target market.

There is a lot information on social media too. What this means for businesses is that any information they put out can get lost in the noise without a well thought out plan or strategy.

The number of people who use it and the amount of information shared on it makes it a great marketing platform. To achieve business goals like brand awareness, engagement and sales, you must have a plan.

According to a survey carried out by Coschedule, in 2019, 40 % of businesses do not have a documented strategy. That's gambling.

If you want to create an effective Social Media plan for your business, here are 5 steps you must take.

Step 1: Examine your current social media activities and the results

These are some of the questions you need to answer.

1. How many social networks are you on?

2. Which is the most active? (Number of followers, engagement)

3. What type of content do your followers respond to?

4. Who are the people that

respond to your content, what do you know about them?

1. Who is the competition, what do you know about them?

Before you plan where you’re going to, you must take a look at where you are.

Step 2: Create an ideal client profile.

Successful marketing happens when you market to the right people. This step involves describing the demography of the people you want to engage. You must document information like

• Age

• Occupation

• Location

• Income

• Pain points

You must be as specific as possible. Once you have this, the next thing is to focus on what you want to tell them.

Step 3: Plan out the type of c

ontent you want to create and curate.

You will need a couple of tools to successful carry out this step.

You will need

1. Content calendar: To map what content is to be published, right down to the day and time.

2. Curation tools: This will help you create and curate relevant content for your audience

3. Analytic tools (Google Analytics and In app analytics): To track and measure the activities done on the social network(s) of your choice

It is true that most business jump right to this step. Without the first 2 steps there is a high chance of creating content your

audience does not want.

Step 4: Identify key metrics to track, analyse and optimise

Having a social media strategy

means nothing if you cannot measure it. If you cannot measure it, you will not know if you’re failing or succeeding. More followers, likes and comments are great but improving your company’s bottom line is greater. Some metrics you can consider include;

• Conversion rate

• Time spent on website

• Reach

• Brand mentions

• Total shares

Step 5: Execute the plan. With social media you must show up. Implementing the strategy you create is what makes some busines

ses successful and others not.

When it comes to creating effective social media strategy, Anythink Digital will do all the heavy lifting for you, so that you can focus on what you do the best, your business. Book a free consultation session with us, to have a more detailed discussion on how to create an effective social media strategy for your business that will get you maximum result. To book a session, click here