3 reasons why should your website be at the forefront of your marketing strategy?
In this technological era, the question for any business owner should not be if they should have a website but whether it should be at the forefront of their digital marketing strategy. Sure, creating a profile on social media is easy and important but having a website could make your business look bigger depending on how well it has been designed.
1. Google search is the answer to consumers' problems.
75% of users on the internet would search for products to buy online, and these people would rather search for their products on Google than on other platforms. So being found on google is key to any marketing strategy.
Think of it from a customers’ point of view, tomorrow you need a particular type of product/service you will most likely Google it. And 9 out of 10 times you would end up on that company’s website.
2. Engaging content helps users
When a user lands on your website, he/she needs to have the information he is seeking rapidly. If you have not captured the users' attention in less than 15 seconds then that would mean that you have lost a potential lead and which means that your website did not have clear & concise content. In a nutshell, the user would need to know what you do, why you do it, and subtly how you do it better than the competition.
Continuously creating new content is an important tactic that would keep your users engaged and setting a reasonable target to create 2-3 blog posts per month is crucial as it would not only increase web traffic but also strike a conversation with your audience through comments and shares.
3. Your website can generate quality leads
Finding quality leads online, can be a real challenge for any business and in fact, a report from Marketo states that “61% of B2B marketers cite generating high-quality leads as their No. 1 challenge.”
This is because leads are getting harder and harder to come by using traditional B2B marketing techniques like print ads and tradeshows. With fewer leads coming in and many marketing budgets remaining frozen, the cost per lead is increasing. So more and more marketers at B2B companies are turning to online means of sales lead generation.
How do you get your website to generate quality leads for your business? Below are some simple guides of the key elements that your website should contain:
A modern design - It is crucial to have a modern and slick design that shows that you are up to date with the latest trends and reinforces your credibility. Nothing is worse than having an outdated website with impossible navigation and poor user experience.
Calls to action - these should be strategically placed, as these is what would connect you to a lead.
Mobile-friendly (responsive) - According to google people are more and more browsing through their smartphones, and again it is very important to have a website that fits on all screen sizes. In addition, by not being mobile-friendly, you will not only drive potential customers away, but Google will penalise you in their search results.
Your business’s website is the primary channel in which users can learn about your brand and take desired actions as a result of their experience, so take action to grow your business.
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